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Update: information on the processing of data for the purposes referred to in the “Contact the user” section (newsletters and related activities).

Dear Customer,
the privacy and protection of our customers’ personal data are very important topics to the Toiletpaper World. For this reason, we inform you that we have integrated our information on the processing of personal data relating to the newsletter and that, therefore, from today, you will be able to enjoy a unique experience in line with your expectations.
Since you are subscribed to our newsletter, we inform you that thanks to the new update, you will find all the main news of the Toiletpaper World, as well as the products and advantageous offers exclusively reserved for you in your e-mail box!
Our goal is to guarantee you a unique and personalized experience that satisfies you.

The Toiletpaper world (Who are we?)

Toiletpaper was founded in 2010 as an image magazine.
Over the next three years, the photos published in the magazine were applied to a variety of products and media, exploring the multiple possibilities for images to live beyond the pages.
Toiletpaper’s images have also been reviewed by art magazines and weeklies around the world.
Toiletpaper Magazine was therefore born as an art magazine.
Its images have created a style, becoming advertising, creativity and design.
Following the great development of the brand we have created a real “Toiletpaper World”!
To date, this is represented by Toiletpaper S.r.l. ( institutional, artistic and informative site) and Toiletpapershop S.r.l. ( and
The Toiletpaper World therefore represents an entity made up of different companies and different websites.
Due to the growth of the new world, it was necessary to integrate our Privacy Policy relating to the newsletter in the part in which we describe the purposes under the heading “contact the user”.
Below, we inform you about the ways in which your data will be processed from now on and about the rights you can exercise under the European legislation on the protection of personal data (EU Regulation 2016/679 hereinafter also: ” GDPR “).
The Privacy Policy relating to the following newsletter is in force every time you receive our e-mail communications containing information of a commercial or promotional nature regarding all applications related to the Toiletpaper World. Furthermore, this may be supplemented or replaced by additional terms or conditions which, if necessary, we will communicate to you.

Information update on the processing of personal data in the “Contact the User” section.

1) Who is the Data Controller (contacts subscribed to the newsletter)?

The Data Controller remains Toiletpaper Shop S.r.l., p. VAT and tax code 10334330965, with registered office in Milan, via Abbondio Sangiorgio n. 12, post code 20145, reachable at the following addresses:

2) What personal information did we collect by subscribing to the newsletter?

Generally, the type of personal information we collect depends on the relationship you have with us and the products and / or services we offer you. Specifically, with reference to the specific consents you have given for receiving the newsletter, we inform you that the personal information we use is:
name and contact details, such as, for instance, name and surname and e-mail address.

3) How did we collect personal information?

The Toiletpaper World has collected your data and your personal information by means of:
– your direct interactions (for example, following specific registration for the newsletter service or when purchasing products, or when registering on the occasion of ADV).
data from third parties (for example data acquired from applications related to the Toiletpaper world).

4) How do we use personal data and information?

The personal information collected is used for the purposes for which you provided it and may be further used solely for statutory or other legitimate purposes.
The lawfulness of the processing is one of the fundamental principles relating to the processing of personal information and we inform you that, from now on, with the registration to the mailing list or newsletter, your email address has been added to the contact list of who could receive e-mail messages containing information of a commercial or promotional nature regarding the Toiletpaper World (World represented by the companies Toiletpaper S.r.l. ( and Toiletpapershop S.r.l. ( and E-mail address could also be added to this list following registration in one of the Toiletpaper World applications or after making a purchase in one of the applications related to the Toiletpaper world.
In any case, the processing of personal data takes place in compliance with the provisions of the European Regulation (GDPR) for the following processing purposes:
marketing and direct sales activities;
communication and / or data transfer activities to companies in the Toiletpaper world;
profiling activities.

4.1) Purpose for the pursuit of a legitimate interest, art. 6 n.1 letter f) of the GDPR.

a) marketing and direct sales: carrying out advertising or promotional activities, in the broadest sense of the term (newsletters and information material, organization of events, etc.).

4.2) Purposes based on your consent already given during registration, art. 6 n. 1 letter a) of the GDPR.

a) marketing and direct sales activities and communication and / or transfer of data to third parties and companies in the Toiletpaper world: carrying out advertising or promotional activities, in the broadest sense of the term (sending newsletters and information material, organizing events, etc from all over the Toiletpaper world);

b) profiling activities, such as the analysis of your habits or consumption choices using the data you entered when registering for the newsletter, during the purchase and / or participation in events, during the use of any services and your data that the Toiletpapaper World should know in any other way, including any data deriving from any analysis of web browsing or from the analysis of any cookies installed through its site.

5) Sharing your personal information.

Your data will be processed exclusively by the staff and collaborators of the company or companies expressly appointed as data processors (eg. for technological maintenance needs of the site).
Your processed data will not be transferred to third countries and if this happens you will be promptly notified for the purposes of the relative consent.
We also inform you that, in order to be able to provide you with an impeccable service and facilitate our business operations, your data may be shared with the entire Toiletpaper world and our business partners.

6) How long will we keep your personal information?

Your data will be processed in digital format and with IT tools for the period necessary for the aforementioned purposes and specifically:

– for the purposes referred to in point 4.1. a) and 4.2 a) up to 24 months from the termination of the related activity, unless you object;
for the purposes referred to in point 4.2 b) for as long as necessary to carry out the profiling activities.

At the end of the aforementioned purposes, the collected data will be deleted.

7) What are your rights?

At any time you will have the right to request access to your personal data, rectification, cancellation, limitation of the data, to oppose the processing.
You also have the right to revoke the consent already expressly given at the time of registration and / or purchase and / or registration and exercise the right to the portability of the data.
The right to withdraw consent may be exercised at any time.
For the of the above-mentioned purposes, to stop receiving any communications and / or newsletters, simply click on the “Unsubscribe from the service” link at the bottom of each communication you will receive in your e-mail.

In case of technical problems, you can send an e-mail report to:

1- (REGISTERED MAIL A / R) Milan, via Abbondio Sangiorgio n. 12, cap 20145
2- E-mail:;
3- PEC:

We also warn you that if you believe you are being harmed by our practices relating to the processing of personal data, you can contact us or lodge a complaint with a supervisory authority on data processing within the Member State of the European Union in which you usually reside.

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